The quick answer would be to employ myself of course to do the job for you 🙂 However, not everyone has the money to employ a professional SEO expert to optimise their website, which is exactly the reason why I started to learn SEO myself many years ago. There are benefits to optimising your website yourself and also benefits to employing an SEO Expert to do the job for you. Here are just a few of the reasons why you may wish to do the job yourself.
You don’t have to pay someone else
This will probably be the main reason you want to do the optimisation yourself. There are some great resources online including websites, books, forums, blogs, social sites and SEO experts who happily share their knowledge to the online world. Much of what you can learn will be free. Please contact me if you would like some great places where to start your SEO efforts.
You can do it in your own time
SEO should be considered a long-term investment and not a quick fix. By taking your time to learn what to do and apply it yourself, you will be spreading the SEO over many months and years, which is a good thing. Just spend an hour each day or half a day a week and you’ll be surprised how quickly your SEO knowledge will grow.
You have your own interests at heart
You know you are going to do the best job you can because this is your business at stake. How do you know if an SEO Expert actually knows what the best optimisation and promotion is for your business? If you go for an SEO Agency, then your business will be passed on to an SEO individual who will have to share their time with the many other businesses they also have to optimise.
You are the best person for your business
No one will know your business better than you. If your business is going to be an online success, then you need to know about SEO yourself so that you can make the right decisions, at the right time and at the right places. Social Media is where you want to focus your efforts now, but this may all be different in a few year’s time.
Be in control of your SEO
If this is your business then you have probably made the great decision to get out of the rat race and be your own boss. What a great choice this is, not to be employed by anyone. Learning SEO to promote your business on search engines puts you in complete control and not be at the mercy of trusting another person to make the right choice for you.
Social Matador Tip
Take control of your business and learn SEO today. Even if you do employ an SEO Expert at some later date, at least you’ll know what they’re talking about.