Performance monitoring and web analytics tools can help you to understand visits to your website and help you to turn more of those visitors into customers. Analysing your visitors is the foundation of any successful online marketing campaign.
- Learn where your visitors are coming from online
- Analyse and improve visitors through to conversion
- Monitor where visitors go and which pages they leave
- Track your campaign performance using free tools
One of the most important aspects of running an online business is monitoring visitors to your website. Once you know how your website is performing, you can then work out how it can be improved. Google Analytics is a free monitoring and analytics tool that is powerful enough for what you need to know. I can implement Google Analytics on your website and more importantly work with you to analyse and understand your visitors.
Understand your Web Analytics
If you want to know the difference between Hits to your website and your Unique Visitors, or you would like to understand more about your Bounce Rate and Top Referring URLs, then contact me and I will be more than happy to explain. There are many web analytics and performance tools on the market for analysing visitors, conversions, referrals and many more things. Find the best tools for your business to get the most return on your investment.
Perform Conversion Optimisation
Only by analysing and understanding your visitors will you be able to get more conversions. This could be an email enquiry, subscribing for a newsletter, completing a form, becoming a Facebook Fan, syndicating to your RSS Feed or even making a purchase. Conversion rates for small businesses are typically 5% meaning that 95 out of every 100 visitors to your website leave. Don’t just leave it to chance. Contact me to see how to analyse and understand your visitors and increase customers.