Keyword Research is the process of finding the right keywords for your business that you would like your content to be found for when someone does a search on a Search Engine. If your website does not appear on the first page, then it is highly unlikely many people will be clicking through to your website.
Keyword Research Process
I follow many stages when performing keyword research and the following Keyword Research Guide describes some of these. Many things are taken into account including the size of your business, the services/products you offer, your share of voice, website content, competitors and backlinks. Your present keywords are also analysed to see how competitive they are ensuring your website appears as close to the number 1 spot as possible.
Various tools are used when analysing your keywords. These include Google Adwords for finding keyword effectiveness and competitiveness, Google Trends for comparing similar phrases, browser tools for analysing SERPs and tools for analysing competitor keywords. Please feel free to visit my Google AdWords keyword tool tutorial and Wordtracker keyword tool guide for information on how these tools are used. I like to keep everything as transparent as possible so the more you know what I do, the more I can understand your business and requirements.
If you want to find the best keywords for your business, contact me with your keyword research enquiry to discuss the right solution for you.