Social Media Marketing involves creating a presence on popular social communities such as Facebook, Twitter and Google+. Depending on where your market lies, this could also include community sites such as Reddit, news sites like Newsvine or even the popular bookmarking sites Delicious and Stumble Upon.
Social Media Marketing takes advantage of the following:
- Creating an engaging presence on social communities
- Reaching out to your visitors, turning them into customers
- Taking advantage of tagging, bookmarking and sharing
- Promotion through channels such as podcasting and video
- Creating User-Generated Content through timely engagement
Social Media Marketing
Social Media Marketing offers platforms that help people to share their opinions and experiences with each other. It allows brands to reach their target audience via whole new channels. Your visitors expect to see an active and engaged community surrounding your brand and integrated with your website. If it is not, you have already fallen behind your successful competitors.
Social Media is user-driven and the user community has enormous power over the reputation of a brand. Have you considered what people are saying about your brand online? Online Reputation Management allows businesses to monitor mentions of their brand online; to manage negative comments in order to avert potential PR disasters and to promote and encourage positive sentiment.