Businesses should be tracking their reputation online on a daily basis to check for negative comments. You can help yourself to avert potential PR disasters by taking advantage of Online Reputation Management (ORM).
With ORM, your business can do the following:
- Monitor what people are saying about you online
- Use comments to your advantage as testimonials
- Manage negative comments to defend your brand
- Find, promote and encourage positive comments
- Promote your news through Press Releases
Tracking your Reputation
Social Matador can help you to track your reputation online by monitoring what people are saying about your brand and where they are saying it. Alerts can monitor conversations 24×7 on Twitter, Social networks, relevant Blogs and Forums to ensure you don’t miss a comment. Be in control of your reputation and build a great brand presence online.
Why wait for the news to happen when you can make the news yourself. Google News has the largest online news audience in the world, so if you have a company announcement to make, why not promote it online with an optimised Press Release.
Blog & Social Engagement
Most discussions online will be within social communities, forums or blogs. What better way to monitor and manage your reputation than through your own company blog or a presence on Facebook or Twitter. Create a blog for your website, build a social media presence and start interacting with your customers.