Online Reputation Management
Businesses should be tracking their reputation online on a daily basis to check for negative comments. You can help yourself to avert potential PR disasters by taking advantage of Online Reputation Management (ORM). With ORM, your business can do the following:
- Find out what people are saying about you online
- Use comments to your advantage as testimonials
- React to negative comments to defend your position
- Promote and encourage positive comments
- Make the news by promoting online Press Releases
Monitor your buzz online
The Internet is one large social network. People are viewing and sharing information faster than ever before. The Internet has made it possible for news to travel across continents and to all corners of the world. This online buzz is something that your business should be taking advantage of. If you are offering a product or a service, then it is possible your customers want to say something about your business to the rest of the world. Now this may be good news, or it may be bad news. If there are bad comments made about your business, then the best thing you can do is to be where the conversation is and to manage your position successfully.
Tracking your reputation
Social Matador can help you to track your reputation online by monitoring what people are saying about your business and where they are saying it. We can set up alerts to monitor conversations 24×7 on Twitter, Social networks, relevant blogs and discussion forums to ensure you know what is being said about you online.
Optimised press releases
Why wait for the news to happen when you can make the news yourself. Google News has the largest online news audience in the world, so if you have a company announcement to make, why not promote it online with an optimised Press Release.
Forum and blog participation
Most discussions online will be via Social Sites, Forums or Blogs. What better way to track comments and have the chance to defend your position than through your own discussion forum, company blog or a presence on Facebook or Twitter. These offer the chance to hear what your customers want and what they have to say about your product or service. We can set up a fully integrated blog for your website and also a social media presence, and advise or manage your discussion comments for you.
Contact Social Matador today for further details.
