Title tag SEO is the most important part of a web page to optimise and has a huge influence on search engine rankings. If you´re going to optimise anything, then optimise this!
The Meta Description tag is your online shop window. For this reason it is important to write a well-optimised, unique description for every page in your website, and you can learn how to do so here.
Including a Tag Cloud for your website is a great way to promote and help visitors find their way to your content quickly. Here are some tips for using Tags efficiently and incorporating a Tag Clod on your website.